![]() Poster design is generally a long process as it must not only include the necessary information but must also be visually attractive and graphically consistent with your brand identity. A well designed, high quality poster not only stands out and pulls attention of the audience but also communicates a message. They are a simple, yet effective way of communication for events, conferences, premieres, product launches and many more. Remember that, your poster design isn’t always what will make it memorable but as well as its overall quality.Posters are one of the most popular forms of modern day advertising. Aside from these elements, it is also important to consider economical factors and the type of application you poster will be used for. The size, resolution, stock and finish you choose contribute to its effectiveness. Taking into consideration these essential poster printing elements will definitely result to a successful poster. If posters are meant to stay in just one place and not be constantly handled, paper stock would be the more economical choice, allowing you more copies for the same dollar amount. Paper stock is almost always cheaper than cardboard or PVC. If your posters are intended to be reposted or otherwise regularly handled, cardboard or PVC stock would be a better choice than paper. Glossy finishes on the other hand, tend to show colors and contrast better and look nicer in dimmer lighting, and other situations where glare is not a problem. If you’re setting up posters in brightly-lit areas where readability is a major concern, matte finishes might be more suitable. ![]() ![]() Glossy finishes, while classy-looking in a lot of cases (movie posters are almost universally in glossy finishes, for instance), reflect light, creating glare – obscuring details and making text less readable. Things you will have to consider include: Outdoor and super heavy-duty applications will typically be on PVC board or a similar material. Your choices will typically boil down to matte or glossy finishes, and paper or card stocks. Different situations will also call for different materials. The type of stock and finish you choose will affect the overall look of your posters. Here’s a color conversion table from RGB to CMYK. If you already have a design in RGB, you can easily convert it to CMYK. In Photoshop, all you have to do is go to Image > Mode > CMYK.įor Illustrator, Select File > Document Color Mode > CMYK color. When designing your poster for print, make sure that you are working in CMYK color space rather than RGB. When printing offset, the gap for price and quality becomes much greater. The vast majority of home digital printers cannot manage producing prints at high resolutions reliably, nor as cost effectively. However, we certainly do not want to encourage our customers to buy unnecessary camera equipment if they don’t need to.Īs for DPI (dots per square inch), you won’t have to worry about that with a professional printer as much as you would if you were printing at home, as most professional printers running a digital press would typically print at 1200 x 1200 DPI / 300 x 300 PPI. ![]() For photo-quality prints, we recommend as high a resolution as you can manage. The farther you expect your posters to be from your audience, the lower you can set PPI values. With that said, choosing the right poster sizes for the proper application is significant to make your posters effective and appealing. ![]() Business solutions and marketing services use the common movie poster size, 27 x 30. Average sizes like 18 x 24 and 24 x 36 are used for personal purposes such as special occasions, birthdays, for artworks and many more. Posters for art require larger size and higher resolution compared to those that are usually used in business promotions.Īccording to a Standard Poster Size guide, small poster sizes like 8.5 x 11 and 11 x 17 are commonly used in the entertainment industry. Posters have different uses depending on the situation. Larger posters of course, tend to be more noticeable than smaller ones. Here’s a few things everyone should think about before ordering custom posters. We’ve decided to put together a series of basic design how-to’s to look over before printing. These large prints are great for getting your message across to several people at once, and also serve as great art medium. Posters have had a long, distinguished history in advertising and art. ![]()
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